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How to Find a New CPA or Accountant: A Complete Guide

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Sarah Johnstone

Published on December 18, 2024

How to Find a New CPA or Accountant on Small Business Choice

Finding the right accountant or CPA can be a game-changer for both personal finances and business operations. Whether you need help with tax preparation, financial planning, or business accounting, knowing how to find a new CPA or accountant is crucial. This guide will walk you through the process of hiring an accountant, including tips on how to find the best accountant for your needs.

Should I Use a CPA or an Accountant?

When deciding between a CPA and an accountant, it's essential to understand the differences. CPAs (Certified Public Accountants) have passed the CPA exam and met state licensing requirements, offering a higher level of expertise and credibility. They are often preferred for complex financial situations and business needs.

Accountants, on the other hand, may not have a CPA designation but can still provide valuable services like bookkeeping, tax preparation, and financial advice. For straightforward tasks, an accountant can be an excellent choice.

How to Choose the Right CPA or Accountant?

As you endeavor to understand how to find a new CPA, you’ll be happy to know you don’t have to go through the process blind. Here are a few steps to keep in mind when hiring an accountant. 

  1. Determine Your Needs: Identify whether you need help with personal finances or business operations. For business purposes, consider the complexity of your financial situation.

  2. Ask for Recommendations: Personal referrals from friends, family, or business associates can be invaluable. They provide insights based on firsthand experiences.

  3. Research Online: Utilize online platforms like LinkedIn, Yelp, and Google Reviews to find potential candidates. Websites like the American Institute of CPAs (AICPA) and the National Association of Accountants also offer directories of licensed professionals.

  4. Verify Credentials: When you’re hiring an accountant, ensure that they are licensed and have no history of disciplinary actions. For CPAs, check with your state’s board of accountancy.

  5. Interview Multiple Candidates: Don't settle for the first candidate you find. Interview multiple CPAs or accountants to compare their expertise, communication skills, and fees.

  6. Evaluate Their Experience: Look for professionals with experience relevant to your specific needs. For instance, business owners might prefer a CPA with a background in corporate accounting.

Different Types of CPAs and Accountants

Learning how to find a good accountant is one thing - but first - you need to understand what types of financial professional help you need. Here’s a rundown to help you understand your financial needs:

  • Tax Accountants: Specialize in tax preparation and planning for individuals and businesses.

  • Management Accountants: Focus on internal business operations, including budgeting and financial analysis.

  • Auditors: Conduct external audits to ensure financial statements are accurate and comply with regulations.

  • Forensic Accountants: Investigate financial discrepancies and fraud.

  • Bookkeepers: Manage day-to-day financial transactions and maintain financial records. They should be familiar with your business's accounting software in order to accurately perform tasks.

How to Find a New CPA or Accountant Online

There’s no doubt the internet is one of the best ways to nail down how to find the best accountant for your small business.  Here are some tips on navigating the web to get the best outcomes possible. 

  1. Professional Directories: Use directories from professional organizations like AICPA or your state's CPA society.

  2. Outsource Companies: Check online for outsourced accounting teams. While it might not be the final or long-term answer to how to find the best accountant, outsourcing can be a great place to start researching online for professional services. 

  3. Freelance Platforms: Websites like Upwork and Fiverr allow you to hire freelance accountants and CPAs.

  4. Social Media: LinkedIn is a powerful tool for finding and vetting accountants and CPAs based on their professional profiles and endorsements.

  5. Job Boards: Websites like Indeed and Glassdoor list available accountants and CPAs looking for new clients or job opportunities.

  6. Local Listings: Check local business directories or community bulletin boards for accountants and CPAs when you’re hiring an accountant.

Hiring an Accountant: Final Tips

  • Check References: Always ask for and check references to get a sense of the accountant’s track record and client satisfaction.

  • Understand the Fees: Make sure you understand how the accountant or CPA charges for their services. Ask for an estimate to avoid any surprises.

  • Look for Compatibility: Choose someone you feel comfortable working with, as this relationship can be long-term.

Frequently Asked Questions About Finding a Good Accountant or CPA

You can verify a CPA's credentials through your state's Board of Accountancy or the American Institute of CPAs (AICPA). For accountants, check their educational background, certifications, and any relevant professional memberships. Checking credentials is essential in the process of how to find a new CPA because it gives you the data and background information needed to hire the right candidate.

On the quest for how to find a good accountant, look for reviews that mention reliability, expertise, communication skills, and how well the accountant or CPA handled specific financial situations. Consistent positive feedback on these aspects is a good indicator of their service quality.

For personal finances, meeting annually or quarterly is typically sufficient. For business needs, monthly or quarterly meetings can help keep your finances on track and address any issues promptly.

Ask about their experience with similar financial situations, their approach to handling your specific needs, their fee structure, and how they stay updated with current tax laws and accounting practices.

Yes, many accountants offer financial planning and investment advice as part of their services. However, ensure they have relevant experience and credentials in financial planning.

As you endeavor to learn how to find the best accountant, make sure potential candidates follow strict confidentiality practices and comply with professional standards and regulations. You can also ask about their data security measures to protect your information.

A tax accountant specializes in tax preparation, planning, and compliance, while a general accountant handles a broader range of financial tasks, including bookkeeping, financial reporting, and budgeting.

Yes, you can switch accountants or CPAs at any time if you're not satisfied with their services. It's best to do so after the completion of a financial year or tax season to avoid disruptions.

The cost of accounting services varies based on the complexity of your financial situation and the level of expertise required. Rates can range from $50 to $400 per hour or more for specialized services.

A local accountant or CPA can offer personalized, face-to-face service and a better understanding of local tax laws and regulations. Online services might be more convenient and cost-effective but may lack the personal touch.
 
Sarah Johnstone profile image

Sarah Johnstone

Sarah Johnstone is a seasoned business journalist with a rich background in restaurant management, bookkeeping, and human resources. She combines her passion for storytelling with her financial expertise to bring engaging and insightful business narratives to life.