Online reviews play a huge role in how customers perceive a brand. Whether you run a local shop or an e-commerce store, positive reviews can attract new business. Alternatively, negative online reviews can drive potential customers away. Using the best review software for small businesses can help you manage feedback, respond to concerns, and build trust. With so many options available, choosing the right platform can be overwhelming. This guide explores the top review management tools to help you find the best fit for your needs.
What is Review Management Software?
Review management software helps businesses collect, monitor, and respond to customer feedback across different platforms. These tools make it easier to manage online review services, ensuring businesses can maintain a strong reputation. They often integrate with sites like Google, Yelp, and Facebook, streamlining the process of gathering and analyzing customer opinions. The right review app for businesses provides automation, analytics, and engagement tools to make managing reviews more efficient.
The Benefits of Review Software for Small Businesses
Managing reviews for small businesses is essential for long-term success. The best review software for small businesses can help you resolve problems quickly, stay current on customer feedback, and stimulate more positive reviews. These tools also help increase visibility on search engines, improve customer trust, and enhance overall brand reputation. By investing in business review management, companies can boost customer engagement and drive more sales.
Paid Review Software & Tools
Birdeye
Birdeye is currently serving over 150,000 businesses with its comprehensive review management platform that allows you to gather and resply to customer feedback in real-time. It integrates with multiple review sites and offers automation tools to streamline reputation management.
Trustpilot
This company is a widely recognized platform with 70 million monthly active users across the globe, helping businesses collect and showcase verified customer reviews. It provides analytics to track performance and offers tools to increase review generation through automated invitations.
Podium
Podium simplifies customer interactions by centralizing messaging and review requests in one platform. Businesses can use it to request reviews via text, manage conversations, and improve their overall reputation. To date, they claim to work with over 100,000 businesses to boost their online presence.
Yotpo
This online service is an e-commerce retention marketing platform that drives repeat shopper sales with connected solutions. Yotpo offers a review and marketing platform that helps e-commerce businesses gather customer reviews and leverage user-generated content. It integrates with major e-commerce platforms like Shopify and BigCommerce.
ReviewTrackers
Recently acquired by InMoment, ReviewTrackers aggregates customer feedback from multiple platforms, making it easy for businesses to monitor and respond to reviews. Its analytics tools help businesses gain insights into customer sentiment.
Yext
Yext offers review monitoring and response capabilities, helping businesses maintain a consistent online presence. It also features local SEO tools to improve search engine rankings.
NiceJob Inc.
Acquired by Paystone in 2021, NiceJob automates review collection and provides tools to showcase positive customer experiences. Its AI-driven features help businesses generate more authentic reviews.
Brand24
This company monitors brand mentions and reviews across social media, news sites, and review platforms. With Brand24, businesses can track customer sentiment and address concerns proactively.
Okendo
This service gives you 65+ integrations so that you can unify your tech stack, streamline workflows, and elevate the customer experience. Okendo review software is designed to allow brands to collect customer reviews, ratings, and photos to enhance credibility and drive conversions.
Reputation.com
Reputation.com provides advanced analytics and automation tools to manage customer feedback efficiently. It helps businesses improve their online presence through review monitoring and response features.
Free Review Software & Tools
TrueReview
This free resource claims to be the easiest solution to monitor, analyze, and get more customer reviews. It’s a simple tool that allows businesses to request and manage reviews through text and email. It offers basic automation features to streamline review collection.
Bazaarvoice
Bazaarvoice provides free tools for businesses to collect and display customer reviews. It focuses on user-generated content to build trust and credibility.
Grade.us, LLC
This resource offers a free trial with robust review management features, including automated review requests and analytics. It integrates with popular review sites like Google and Yelp.
PowerReviews
Recently acquired by 1WorldSync, PowerReviews offers free and paid options to help businesses collect authentic customer feedback. It integrates with e-commerce sites and provides review syndication features.
Score My Reviews
This review management tool provides a free plan with basic review collection and monitoring tools. It helps small businesses encourage positive feedback from customers.
Shopper Approved
Considered one of the leading online review platforms, Shopper Approved helps businesses collect reviews for free while providing paid upgrades for advanced features. It integrates with e-commerce platforms and search engines.
Broadly
This is an AI-powered customer engagement and review service that provides a free version of its review management software. It allows businesses to automate review requests and monitor online feedback. It focuses on customer communication and reputation building.
EmbedReviews
EmbedReviews offers a free plan for embedding and showcasing customer reviews on websites. It has a reputation for being fast to set up and easy to use while supporting integrations with platforms like Facebook and Google.
GatherUp
This tool offers a limited free plan access with basic review management tools. GatherUp helps businesses collect and analyze customer feedback to improve their online reputation.
Soci
The motto of Soci is to help businesses redefine the relationship between marketers using AI solutions. This service provides free and paid options for managing customer reviews across multiple platforms. It also includes social media integration to help businesses engage with customers.
Uberall
Uberall offers a free trial to help businesses monitor and manage their online reviews. It specializes in local search and reputation management. Uberall also provides a multi-location marketing platform that helps businesses manage their online presence across various platforms like Google, Facebook, and Apple Maps.
Final Thoughts on the Best Review Software for Small Businesses
Choosing the right online review services is crucial for maintaining a strong online reputation. Whether you opt for a free tool or invest in a premium service, business review management helps improve customer trust and visibility. The best review software for small businesses should align with your goals, making it easier to collect and respond to feedback. By using the right online review services, you can boost engagement and grow your business with confidence.