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Best Free Apps for Small Business Owners

Josh Reynolds profile image
Josh Reynolds

Published on March 10, 2025

Best Free Apps for Small Business Owners

Running a small business means juggling multiple tasks, from managing projects to handling marketing and finances. Luckily, there are free business management apps designed to help entrepreneurs stay organized and efficient. Whether you need tools for collaboration, communication, or financial tracking, here are the best free apps for small business owners to keep your operations running smoothly.

The Benefits of Apps for Small Business Owners

Small business owners often wear many hats, making efficiency crucial. The best apps for small business operations simplify workflows, automate tasks, and improve productivity. Business management apps help with organization, while marketing and finance tools ensure steady growth. Using the right apps for small business owners can reduce costs, improve customer engagement, and streamline day-to-day processes.

Project Management Apps

To help you keep on track, here are our top recommendations for the best small business apps on the market today. 

Trello

This app provides a visual approach to project management with customizable boards, lists, and cards to track progress. Trello is ideal for task organization and collaboration.

Asana

With millions of users and thousands of paying organizations utilizing its platform to manage their work online, Asana helps small businesses manage projects, set priorities, and track deadlines. It’s great for teams needing structured workflows and task assignments.

Plaky

This free resource is a user-friendly project management app offering task tracking and team collaboration features without the complexity of other tools. Plaky is accessible through a web interface and mobile apps. 

Marketing Apps

Mailchimp

Widely considered one of the best small business apps, Mailchimp is a top choice for email marketing, offering free templates and automation features to engage customers and drive sales.

Buffer

Popular among small businesses and individual creators, Buffer simplifies social media scheduling, allowing business owners to manage multiple accounts and plan content in advance.

HubSpot

HubSpot provides free CRM software and marketing tools, helping small businesses capture leads and manage customer relationships effectively.

Hootsuite

This helpful app offers a free plan for scheduling and managing social media posts, making it easier to maintain a consistent online presence. It allows you to use AI to create captions, hashtags, and posts, as well as multiple social media posts simultaneously. Hootsuite is a popular social media management tool that many small businesses use to streamline their online marketing.

MailerLite

MailerLite is another excellent email marketing tool with drag-and-drop features, automation, and analytics to improve engagement. MailerLite recently updated its platform and now offers AI-powered writing assistant, comparative reporting capabilities, and automation templates.

Communication Apps

As we continue our Best free apps for small business owners countdown, let’s take a look at the top communication apps your business might benefit from.

Clariti

Considered a leading team communication app, Clariti utilizes AI to organize communication by context, integrating features like chat, email, documents, calendar events, and feeds. It combines email, chat, and document sharing in one platform, making communication more efficient for small business teams.

Slack

Available for both Android and iOS devices, Slack is a popular messaging app that organizes conversations into channels, helping teams stay connected without cluttered inboxes.

EngageBay

Offering a unified platform for managing marketing, sales, and customer support activities - EngageBay offers free live chat and customer engagement tools, improving communication with clients and leads.

Google Meet

Available on mobile, tablet, and web. The original Google Meet app has been discontinued and replaced by a new app that combines Google Duo and Google Meet. It provides free video conferencing for small businesses, making virtual meetings simple and accessible.

File Storage and Collaboration Apps

Collaboration, file-sharing, and storage apps for small business owners are key for streamlined workflows, and here are our top picks.

Google Forms

One of the most popular free app choices for small businesses, Google Forms allows businesses to collect data, conduct surveys, and streamline feedback without the need for paid software. Businesses can also use Google Forms as part of Google Workspace, which also includes Gmail, Google Drive, and other apps.

Canva

Another top choice for SMBs who need affordable (or free) creative solutions - Canva is a go-to design tool for creating marketing materials, presentations, and branding assets without graphic design experience.

Wix

Considered one of the best free apps for small business owners, Wix provides free website-building capabilities, making it easier for small businesses to establish an online presence.

Dropbox

Dropbox offers free cloud storage and file-sharing features, making it easy for teams to collaborate from anywhere.

Finance Apps

Wave

While the main tools require a paid subscription, the Wave app offers some free accounting software tools that help small business owners track income, expenses, and invoices without hidden costs.

Toggl Track

Toggl Track is perfect for tracking work hours, ensuring accurate invoicing and productivity monitoring. Users can access basic features of Toggl Track for free. 

PayPal

Perhaps one of the most dominating free finance apps for small businesses today, PayPal offers easy online payment processing, making it convenient for small businesses to receive payments from clients.

Other Useful Apps

Moz Keyword Explorer

Moz Keyword Explorer is a great SEO tool that helps small business owners find the right keywords for website optimization.

Final Thoughts About Free Apps for Small Business Owners 

These best free apps for small business owners make it easier to manage tasks, engage customers, and improve productivity. Choosing the best apps for small business operations ensures efficiency and growth without the financial burden of expensive software.

Josh Reynolds profile image

Josh Reynolds

Josh Reynolds brings to business journalism a diverse career spanning technology, marketing, and finance, with a deep dive into private equity and FP&A. His articles demystify complex financial concepts, making them accessible and actionable for small business owners.